About Us

Lim leads efforts to enhance the presence of UCSI Group and its SBUs in the areas of brand communications, digital advertising, social media, media relations, advocacy and crisis management. A firm believer in the power of brand trust, Lim repositioned many of UCSI’s campaigns to cater to new customers across multiple touchpoints. He also champions B2B collaboration with various industry partners.

Prior to this, Lim served as UCSI’s Group Officer for more than two years, assisting both the executive chairman and CEO with Group-wide initiatives and industry research. He started his career at UCSI in the corporate affairs division where he led advertising campaigns, brand strategy, media engagement, marketing communications and outreach initiatives. Lim joined UCSI at the tail end of 2011 after a six-year career as a journalist at Star Media Group.